Selling Advisory

Contemporary apartment block with white panels and yellow shutters seen from below

Before it goes live

We price against completed sales rather than asking prices, then spend time on presentation — decluttering, styling where it earns its keep, and photography shot in the right light rather than whenever the photographer was free.

Best for:
Owners who would rather sell once, at the right number
Typical timeline:
6–14 weeks, launch to exchange
Coverage:
Prime central London, with the commuter belt on request
Fees:
Agreed in writing before we start, with nothing to pay until completion
what it includes
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Pricing and market timing
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Staging, styling and photography
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Qualified buyer shortlisting
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Chain and exchange handling
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A named contact from start to finish
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Written updates at every stage
Book a call
Book a call
Result

Measurable outcomes, driven by sharper pricing and a better-run process

The way a sale is prepared, priced and managed changes what happens at offer stage — fewer wasted viewings, better buyers in the room, and far less time between an offer being agreed and contracts being exchanged.

Achieved vs asking
+4.2%
Sellers achieve more than the guide price because the pricing is evidenced rather than optimistic.
Time to exchange
31 days
An early paperwork pack and a managed chain take weeks out of the period after an offer is agreed.
Performance: sales agreed
94%
Instructions that reach exchange with the first buyer who offered, rather than going back to market.
Rooftop terrace with a hanging egg chair overlooking the city at dusk
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