Style guide
Colours
Every colour is a Webflow Variable in the Base collection. Change it there and every element follows.
Type scale
Switzer at every desktop size, 500 for headings and 400 for body. Sizes are Variables too.
Homes worth waiting for
1,200+
Seven services, one point of contact
Where most people actually start
Cadogan Mews House
Two viewings, one offer, done in a fortnight.
Buying Advisory
A London estate agency for buying, selling and letting prime homes.
The house was rebuilt behind its original facade in 2018, and the work was done properly.
Trusted by 300+ clients
Buttons and controls
Button component (Primary, Small and Dark variants) and Rounded Button (Dark and Light), then status pills, the arrow and the play control. Pick a variant in the right panel; the label colour change on hover is the native interaction “Button label turns white on hover” in the Interactions panel.
Labels and markers
Eyebrow kickers, status dots (mint for sale, amber under offer, red sold) and chips.
Form fields
Enquiry and newsletter forms post to Webflow Forms. Set the recipient in Site settings.
Thank you for getting in touch. A member of the team will reply within one working day.
That did not send. Check the details and try again, or call us on +44 20 7946 0412.
Cards
Each card is built from flat classes so it can be copied between pages without side effects.
Service card
Testimonial
Two viewings, one offer, done in a fortnight. The valuation was within four thousand of what we achieved.
FAQ item
Central and west London in depth — Chelsea, Kensington, Notting Hill, Mayfair and Belgravia — plus Islington, Hampstead and the riverside east.
Stat card
Homes sold across
prime London
Amenity cards
Rich text
Journal posts use av-jd-copy and property descriptions use av-ag-copy. Select a heading, paragraph or list inside these two samples to restyle every CMS post at once.
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A good agent tells you what a home is worth before you ask, and what it will take to buy it before you fall for it. We walk every street we sell on, read every survey in full and pick up the phone on Sundays, because a move is too important to hand to a call centre.
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Most sales are won or lost in the first two weeks on the market. We price from the evidence, prepare the home properly before the photographs, and keep every buyer's position written down, so that when the right offer arrives it can be accepted with confidence.
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Unordered list
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